One of the most time-consuming areas of cinema web site maintenance is the sourcing, formatting and presenting of movie information, posters, images and trailers. Keeping up with classifications and release dates is ongoing task that requires regular attention.

Kinesis removes all of this by providing quality movie content. Adding new movie content to your web site is as simple as selecting the appropriate movies from a list from within the KICS Content Management System. It really couldn’t be easier!

Once a movie has been added to your web site there is no limit to the length of time or number of pages the movie content is displayed upon. This includes your weekly email, custom emails, promotions, competitions, discount offers and of course your web site’s Now Showing, Coming Soon and Session Times pages.

Typical movie content includes the following information:

KICS web sites are designed from the ground up for quick and easy regular maintenance. Your KICS web site ensures that your time is not being wasted by typing in session times, hunting appropriate movie content or correcting typing mistakes. The tools provided by KICS save you time and money, leaving you free to focus on the more important aspects of running a successful cinema.

KICS presents amazing value for money. Not only is your web site modern, informative and professional, it also works to generate greater ticket sales. A KICS web site is designed to encourage your customers to join your cinema member club or to subscribe to your web site’s weekly email newsletter.

The weekly email has been found to be an incredibly effective way of increasing return patronage.  On a small customer base of 1000 subscribers, if only 1% see a movie at your cinema as a direct result of receiving your marketing email, the income generated from ticket sales (not to mention concession sales) fully justify any costs involved in maintaining your KICS web site.

Every KICS web site sends a marketing email each week. These emails contain a summary of all the important content available on your web site. The KICS marketing email is designed to present relevant information in a way that encourages frequent reading, further research on your web site, impulse purchase of tickets through online ticketing and increased patronage.

Being able to hold your customer’s attention on your web site benefits your cinema’s branding, your advertiser’s message and your bottom line. Kinesis helps to keep your customers glued to your KICS web site by providing movie trailers that play directly from your web site on both your Movie Detail pages and in our exclusive Trailer Browser.

The KICS Trailer Viewer is a Flash 9 video application that goes beyond simply playing a video. The KICS Trailer Viewer utilises the information within the master KICS database to display accurate and timely rating information at the start of each trailer in a format that conforms to OFLC specifications.

Trailers are generally presented in two quality formats: low and high. Fast broadband customers will appreciate the clarity of high quality trailers whereas customers with slower connections can benefit from the reduced data size.

The KICS Trailer Browser is a fantastic new way of selecting and displaying trailers. Movie posters are displayed in an interactive carousel with the selected movie trailer playing above. The KICS Trailer Browser is provided as part of the standard KICS product. An example of a KICS Trailer Browser is shown below.

When building or upgrading your cinema you wouldn't try to do it all yourself. Cinemas rely on the proven experience of many different organisations, such as sound and projection experts, seating manufacturers, point of sale ticketing systems providers and many, many more. The same is true of your cinema's web site. You wouldn't try to grow your own popping corn, so why spend time and money re-inventing the wheel? Kinesis has been creating cinema web sites since 2001 and we are Australia's expert in this field.

We've thought long and hard about all of the problems cinema owners have with their current web sites and have created a product that solves these problems and keeps things simple. There are many things to consider when evaluating a web site strategy. To read more about some of the possible problems and how a regular web site compares to a KICS web site, please follow this link.

A web site may look good at first glance but unless it is accompanied by a rich set of tools to maintain it on a weekly basis you should avoid it at all costs! The best choice is a KICS web site for its ease of use and numerous time-saving features.