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A major objective of your KICS web site is to encourage more frequent repeat patronage from your customers. The tools provided with your KICS web site help you to promote your cinema in many different ways. First and foremost is the weekly email newsletter (advantages of email marketing). The weekly email is formatted in the same style as your web site and is designed to encourage frequent reading. Included automatically on your weekly email are any new promotions, advanced screenings, movies now showing, movies coming soon, competitions, discount offers and session times. See our portfolio for some examples of some real weekly emails used by our current customers. Your KICS web site makes it incredibly simple to create discount offers such as a cheaper movie ticket for films held-over for an extra week, or a popcorn upgrade at your candy bar. How about offering free tickets to your cinema? Your KICS web site is the perfect place to advertise and run competitions! Competitions and discount offers can be restricted to subscribers of your weekly email - this drives email subscriber numbers and keeps them coming back to both the web site and your cinema!
Most cinemas around Australia benefit from pre-feature advertising, either by slide or digital still advertising of local business, working with the Val Morgan network, or both. Your KICS web site provides a great opportunity to extend your advertising programme to your web site and weekly email. Customers who visit your web site are the same people who visit your cinema - the same people your advertisers are paying to get their message to. It makes perfect sense to offer web site and weekly email advertising space to your current advertisers. A standard 4 screen cinema can generate more than enough revenue from web site advertising to actually make money with your web site, all by utilising our advertising tools! All advertising tools are provided for free as part of your KICS web site. We'll even help you create the advertising and show you how to track the results.
The pricing structure of your KICS web site is simple and straight forward. The inital investment pays for your web site design, implementation, training and 3 months of round the clock support. After your web site is online you are only charged for the features you use, support and hosting on a week to week basis. The number of films you screen, the number of email subscribers you attain and the number of extra features (such as competitions or special events) you use determine your ongoing maintenance costs. This pricing model delivers an affordable KICS web site to both small and large cinemas, as well as cinema chains with more than one location. |
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